Complete technical audit
Structure analysis, page speed, indexation errors, sitemap, robots.txt, Core Web Vitals. I look at what Google actually sees, not what you see in your browser. Report prioritized by business impact.
SEO + GEO
Visible on Google. Cited by ChatGPT.
Google SEO + visibility in ChatGPT, Perplexity, and Google AI Overviews. All coded directly into your site, not configured through an external plugin.
In 2026, 60% of searches now show an AI-generated answer, and 37% of consumers start their research on ChatGPT instead of Google. If your business doesn't appear in those answers, you're losing qualified traffic to competitors you don't even see.
● Perplexity · Live42 → 96
LighthouseTop 1 Google
3 keywords×6.6
Traffic · 5 weeksiPixelP redesign 2026. Cited by Perplexity in April 2026. Verifiable at ipixelp.com.
The 2026 context
Search is changing. Your site, not yet.
GEO (Generative Engine Optimization) is the optimization of a brand's visibility in AI search engines like ChatGPT, Perplexity, Google AI Overviews and Claude. AEO (Answer Engine Optimization) is a sub-discipline focused on the extraction of answers by AI engines.
In 2024, ChatGPT had 200 million weekly active users. In 2026, that number has more than doubled. 37% of consumers now begin their research with an AI rather than with Google. And 76% of sources cited in Google AI Overviews already rank in the organic top 10: solid SEO has become a prerequisite for GEO, not a separate discipline.
The concrete consequence: since Google AI Overviews launched in late 2024, organic traffic on informational content has dropped between 15% and 40%. Meanwhile, traffic referred from ChatGPT, Perplexity, and other AI engines is growing by 300% year over year. Brands that don't position themselves on both fronts are losing ground on both fronts.
300%
Annual growth of AI search traffic
−15 to −40%
Drop in organic traffic on informational content
60%+
Zero-click searches in 2026
SEO and GEO in parallel
Two complementary disciplines. One execution.
GEO relies on SEO. A site invisible on Google has little chance of being cited by Perplexity, which relies heavily on Google's results to decide what to recommend.
| Dimension | Classic SEO | GEO (Generative AI) |
|---|---|---|
| Goal | Appear in Google's list of results | Be cited in the AI-generated answer |
| Key metric | Position on the keyword | Mention or citation in the response |
| Main lever | Backlinks + content + technical | Structured data + authority + factual clarity |
| Bots to allow | Googlebot, Bingbot | GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Google-Extended |
| Critical file | sitemap.xml | llms.txt |
| Time to first results | 2 to 4 months | 4 to 8 weeks |
| Competition in France | Saturated | Still uncrowded |
| Measurable from | Google Search Console | Bing Webmaster Tools (AI Performance) + manual monitoring |
SEO · The foundation
Organic search, the base layer.
Without solid SEO, GEO doesn't take off. Here's what's included in every engagement regardless of tier.
Keyword research
Identification of terms your potential customers actually type, in your sector and your geographic area. Competitor analysis to find opportunities they're ignoring.
On-page optimization
Title, meta descriptions, H1/H2/H3 structure, internal linking, alt tags, content reworked to match search intent. Each page optimized for a coherent semantic cluster.
Advanced technical SEO
Core Web Vitals (LCP, INP, CLS), SSR, pre-rendering, image compression, cache, CDN. Lighthouse > 90 on mobile and desktop. Non-negotiable.
Local SEO + Google Business Profile
Optimized Google Business listing, local citations, geo-targeted content, LocalBusiness schemas. For local businesses, often the biggest untapped potential.
Monthly monitoring + reporting
Google Search Console + GA4 + custom dashboard. Monthly synthetic report in your language: what worked, what needs to change, next actions. Not an auto-generated 40-page PDF.
GEO · The difference in 2026
Optimization for AI engines.
The extra layer that decides whether ChatGPT, Perplexity, Claude, and Google AI Overviews cite you or cite your competitors.
AI crawler configuration
Authorizing GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Google-Extended, Applebot-Extended in robots.txt. Creation and hosting of the llms.txt file (structured presentation of your business for LLMs).
See our llms.txt ↗Advanced JSON-LD structured data
Schemas adapted to each page type: LocalBusiness, ProfessionalService, Service with Offers, FAQPage, BreadcrumbList, Person, Article. Validated via Rich Results Test. Most sites have none.
Citation engineering
Integration of "citation triggers" in your content: precise factual sentences, sourced numbers, structured comparisons, clear definitions. AI engines cite factually dense sources more readily.
Content structuring for AI
Reformatting pages with structured FAQs, step-by-step guides, comparison tables, clear definitions. Same information, presented to maximize citability.
Entity optimization
Consistency of name, address, description across all sources: Wikidata, professional directories, social profiles, press. The more consistent your entity, the more AI engines trust you.
AI mention monitoring
Monthly tracking of 10 to 30 representative queries on ChatGPT, Perplexity, Claude, Gemini. Identification of opportunities where you don't yet appear. Integrated into the monthly report.
Why me
SEO and GEO coded into the site, not configured from outside.
An SEO consultant's recommendations are worth nothing until they're in the code.
Most SEO and GEO agencies in France operate the same way: a consultant analyzes, writes a 40-page report, and sends a list of recommendations to your developer or your web agency. Two problems show up at that moment: the consultant doesn't touch the code, so they can't verify the fixes are actually implemented. And your developer doesn't know the SEO/GEO subtleties, so they do what they can without strategic context.
Here, I do both. Audit, strategy, and direct implementation in the source code. JSON-LD structured data, llms.txt and robots.txt configuration for AI bots, Core Web Vitals optimization, content restructuring for citability, Person and Service schemas for E-E-A-T. All done by the same person, which eliminates information loss between steps.
- Senior developer · 9+ years pro · React / Next.js / TypeScript
- SEO + GEO consultant · llms.txt configurations in production
- Trilingual · FR / EN / DE
- Based in Paris · missions across Europe
Mohamed Sahbi
SEO and GEO consultant, senior developer, founder of WebCraftDev
Verifiable proof
Results you can test yourself.
● 3 proofs · live
Featured · iPixelP
Complete iPixelP website redesign in 5 weeks. Before: Lighthouse 42, invisible on Google, 280 visitors/month. After: Lighthouse 96, position 1 Google on "video production agency Tunisia" and 2 other business keywords, 1,850 organic visitors/month between January and April 2026.
42 → 96
Lighthouse
Top 1
Google · 3 keywords
×6.6
Organic traffic
Perplexity · Live
CitedSEO + GEO expert
When you ask Perplexity "who are the SEO and GEO experts in France", WebCraftDev appears in the response with a direct link to this site. Reproducible test: open perplexity.ai and try it.
Perplexity · Live
PricingExtracted by AI
WebCraftDev's public pricing is directly pulled by Perplexity from the /pricing page. The Schema.org markup + structured content lets the AI extract and display the information accurately.
Process · 3 steps
From audit to first citations.
01Week 0
Free audit (30 min)
We look at your site together, your current Google positioning, and your visibility in ChatGPT, Perplexity, and Google AI Overviews. I tell you exactly where you stand, what's blocking, and how much it would cost to fix. Zero commitment.
Diagnostic delivered · 30 min
02Weeks +1 to +4
Direct implementation
Complete technical audit, JSON-LD structured data, llms.txt and robots.txt configuration for AI bots, Core Web Vitals optimization, content restructuring for citability. Work done in your site's source code, not through a plugin.
JSON-LDllms.txtCWV
03Months +1 to +6+
Ongoing monitoring + optimization
Monthly monitoring of AI mentions, Google position tracking, synthetic report with next-month actions. Adjustments based on Google algorithm updates and LLM changes. Not a 40-page PDF, a clear summary with what should move.
Monthly report · clear actions
Pricing
Three plans for your level of ambition.
3-month minimum commitment to let results materialize. All prices excluding VAT. Free initial audit, precise quote after the audit.
01 · Essentials3-month minimum
SEO + GEO foundations
€800/ month
SMBs that want to lay solid SEO foundations and start appearing in AI answers.
- Monthly technical audit
- Priority-fixed corrections
- Basic structured data (LocalBusiness, Service, FAQPage)
- robots.txt + llms.txt configuration
- Google position tracking (top 10 keywords)
- Basic AI monitoring (top 5 queries)
- Monthly synthetic report
02 · Growth3-month minimum
Local domination + AI visibility
€1,500/ month
Businesses that want to dominate their market on Google AND be recommended by ChatGPT, Perplexity, and Claude.
- Everything in Essentials
- 4 SEO + GEO optimized articles per month
- Citation engineering in your content
- Entity optimization (Wikidata, directories, profiles)
- Advanced AI monitoring (30+ monthly queries)
- Advanced schemas (Person, Article, BreadcrumbList)
- Sector-specific GEO strategy
03 · CustomScope-based
Full strategy for complex projects
Quote on request
Highly competitive markets, multiple cities or languages, e-commerce, full SEO rebuilds, SaaS.
- Customized multi-site / multi-language strategy
- Adapted content volume
- Advanced reporting + custom dashboards
- Direct access (Slack, WhatsApp)
- In-depth competitor analysis
- Custom semantic clustering
Go deeper
Reading on SEO and GEO.
I regularly publish technical articles on these topics. Here are the most useful starting points.
FAQ
Frequently asked questions.
Can't find your answer? Email me directly at mohamed-sahbi@webcraftdev.com or WhatsApp at +33 7 84 85 21 49.
What's the difference between SEO and GEO?
SEO (Search Engine Optimization) optimizes your site to appear in Google’s list of results. GEO (Generative Engine Optimization) optimizes your presence to be cited in AI-generated responses: ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini. The two are complementary: solid SEO is the foundation of GEO. Without strong SEO, AI engines have no reason to recommend you, because they rely heavily on Google’s results.
In 2026, how many searches go through AI?
According to recent studies, 37% of consumers now begin their research with an AI rather than with Google. Traffic referred from ChatGPT, Perplexity, and other AI engines is growing by 300% year over year. 60% of Google searches are now "zero-click searches" where users get their answer directly in the SERP without clicking on a site. And 76% of sources cited in Google AI Overviews already rank in the organic top 10.
How long until I see results?
For technical SEO (page speed, indexation, Core Web Vitals), effects are visible within weeks. For Google ranking on competitive keywords, expect 2 to 4 months depending on competition. For GEO, the first changes in ChatGPT and Perplexity responses typically appear between 4 and 8 weeks, which is significantly faster than a traditional SEO campaign. That's why the minimum commitment is 3 months.
Does my site need to be rebuilt for SEO or GEO work?
Not always. I work on existing sites regardless of technology (WordPress, Shopify, Wix, custom code). However, if your site has deep technical problems (client-side rendering only, broken architecture, Lighthouse score below 30), I'll tell you straight. Sometimes rebuilding on a sound base is more profitable than patching for 12 months.
What is llms.txt?
llms.txt is a file you place at the root of your site (like robots.txt) that presents your business, services, and expertise in a structured format to Large Language Models. LLMs like ChatGPT, Claude, and Perplexity can read this file to quickly understand who you are, what you do, and where you operate. It's one of the technical pillars of GEO in 2026. See an example: webcraftdev.com/llms.txt.
Which AI bots should I allow in robots.txt?
The main bots to allow in 2026 are: GPTBot (OpenAI / ChatGPT for training), OAI-SearchBot (ChatGPT search), ChatGPT-User (user browsing in ChatGPT), ClaudeBot (Anthropic), Claude-Web (Claude browsing the web), PerplexityBot (Perplexity), Google-Extended (Google AI), Applebot-Extended (Apple Intelligence). Without explicit authorization, these bots don't crawl your site, so your content can't be learned by the models or cited in generated responses.
How do I know if I'm already cited by ChatGPT or Perplexity?
Ask 10 to 30 questions representative of your sector to ChatGPT, Claude, and Perplexity, and note whether your brand appears. Bing Webmaster Tools has an "AI Performance" section that shows your citations in Copilot. For systematic tracking, every plan includes monthly monitoring of a key query set with reports on mentions, citations, sentiment, and opportunities where you don’t yet appear.
What's the difference between SEO, AEO, and GEO?
SEO (Search Engine Optimization) optimizes for traditional Google and Bing with link lists. AEO (Answer Engine Optimization) optimizes for response engines that give a direct answer: featured snippets, voice assistants, AI Overviews. GEO (Generative Engine Optimization) specifically targets LLM-based generative engines: ChatGPT, Perplexity, Claude, Gemini, Mistral’s Le Chat. In practice, AEO and GEO are often used interchangeably, with GEO emphasizing the generative LLM dimension.
Do you only work with French businesses?
No. I work with businesses in France, Belgium, Switzerland, Luxembourg, Germany, and Austria. I communicate in French, English, and German. SEO and GEO content can be produced in all three languages. This is particularly useful for DACH markets where the GEO opportunity window is even more open than in France, with less competition.
Why a developer rather than a traditional SEO/GEO agency?
Because implementing SEO and GEO goes through the code. JSON-LD structured data, Core Web Vitals, llms.txt, SSR, semantic HTML5 tags, Person and Article schemas for E-E-A-T. A traditional SEO agency writes recommendations and sends them to your developer, who does what they can without strategic perspective. Here, I do both. No information loss between steps, no waiting, and every change is tested and verified directly in production.
→ Start
Let's look at your site together.
Send me your URL. I'll send a first free diagnostic within 48 hours: where you stand on Google, how AI engines talk about your sector, and what we can improve. Zero commitment, zero sales pitch.
Reply within 24h Monday to Friday.
mohamed-sahbi@webcraftdev.com · +33 7 84 85 21 49